How To Find A Modeling Agent

by Cathy McKim

A model needs an agent. Models work in print - from high fashion editorial and magazines to catalogues and flyers - or in shows, and it isn't easy for someone without an agent to promote themselves to the fashion photography studios, advertising agencies, show co- ordinators, fashion editors, and clothing stores that hire models. The other area of work for models - commercials - is equally hard to get to without an agent to rep you to commercial casting directors.

There are two ways to connect with a modeling agency: you can market yourself, or you can go to someone else who has the connections and expertise to market you (model scout, imaging service, or model placement or development service).

Going Solo

If you go solo, do some research first: decide what agencies you want to approach, and what you need in order to approach them. Do they hold regular open calls? Do you need a test portfolio in order to attend? Can you make an appointment with one of the agents for an assessment of your potential?

Modeling agencies tend to have an open door policy; an aspiring model can get at least one quick once-over, usually at an open call: a time set aside by an agency for unsigned models to show their portfolios, and meet briefly with an agent. Agencies which hold open calls usually do so at least once a month; they try to see as many people as possible during these calls, so don't expect a lot of personal attention. Be prepared and be professional. While some agencies will see you without a portfolio, it's better if you have one.

If an agent sees solid potential in you, you will be invited back for a closer look. If an agent sees some undeveloped potential, you may be advised to make some changes and test again, possibly with a different photographer. The agency will then base their decision on your second testing. Or you may be advised that you are not marketable. There's nothing wrong with looking for a second opinion - or even a third - but if you've been to three open calls with three top agencies and all three have said that your "look" is not in demand, then either forget about being a model or consult a professional imaging service to change your look. Take seriously the opinions or advice given to you by reputable agents. They know the business and the market; their livelihood depends on it.

Agents need to know if you are marketable. It is rare for an agency to sign a model who has no portfolio before at least one test session has been shot. If you have no portfolio, an agent who feels you have potential is likely to advise a test shoot, and may suggest photographers, make-up artists, and stylists. If you have a portfolio, the agent may suggest further testing if your portfolio does not market you properly.

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Excerpted from An Actor's Guide to Agencies in Toronto, published by Moonlighters Publishing Inc. Used with permission of the author. Not to be distributed by any means without this copyright notice.